Hello and welcome to the Pellenuda blog!
I’m Deepika Singh, founder of Pellenuda and journalist with 15 years of experience in the media industry. My journey from newsrooms to the world of beauty and skincare wasn’t something I planned overnight. It was a slow, meaningful evolution driven by observation, passion, and purpose.
As a journalist, I spent years uncovering stories that mattered—stories of resilience, transformation, and truth. Over time, I started thinking about a new kind of storytelling: the one we do with our skin, our confidence, our self-expression. I began to question what beauty really meant in a world of filters, fast trends, and over-promising products.
That’s when Pellenuda was born.
“Pellenuda” means “bare skin” in Italian—a name that reflects transparency, confidence, and real beauty. I wanted to create a brand that celebrates skin, not hides it. A brand that’s rooted in honesty, clean ingredients, and everyday empowerment.